Business: the benefits of telemarketing
Telemarketing includes all the promotional actions of a company’a product or a service’a service that is’It is a strategy that allows you to offer, if you don’t do it through the phone channel. C’is a strategy that allows you to’Make direct contact with prospects or customers to transmit or collect data. What are the advantages of this practice?’information and marketing ?
Telemarketing is an effective way to reach a large number of people quickly
Born in 1881 in Berlin, the method of marketing based on telephone contact is widely used today’Today, telemarketing is a way to interact with consumers. It used to consist of collecting phone numbers and dialing them one by one to talk to potential customers. But thanks to the development of new technologies, telemarketing tools have undergone a clear evolution.
This has allowed the’improve the quality of your marketing’The effectiveness of this method and consequently many companies use it’have adopted.
Indeed, the interactive voice server, the’Automatic call distribution, or even the coupling of telephony and computer technology, allows for the almost automatic management of several tasks in the process. Most of these technologies use the Internet’It allows to personalize the contact with the customer, which is very important for the company’call. According to Direct B2B Telemarketing, This automation of telemarketing allows you to reach a larger number of customers very quickly.
The flow of calls is controlled, the collection of information is made easier’information is almost instantaneous and the results are precise.
Telemarketing also eliminates all constraints related to the distance between you and your potential customers. It allows you to cover a very large geographic area and reach a large number of people’What are the advantages of this practice for a company of any target?. This allows you to increase tenfold your chances of’It is possible to acquire new customers and to win new partners.
It allows companies to build relationships with potential customers
Telemarketing includes the management of inbound calls as well as telephone prospecting and is aimed at developing the business of a company’a company. It allows to personalize the contact with the customer, which is very important for the company’Establishment of a direct contact’a relationship based on trust.
Compared to other forms of surveys’other forms of marketing such as TV or radio advertising, Telemarketing creates an immediate and direct link with the target. The message is directly addressed to him. This assumes that’It is not part of the process’It is a mass marketing method to which the’s business’address in the hope of getting some feedback.
The prospect feels privileged and is more easily won over.
In addition, telemarketing allows you to manage your customers’ needs’It is important to obtain information that is sometimes beyond the expectations of the agent’agent. Indeed, depending on the answers and expressions used by the person he is talking to, it is possible to acquire new customers and win more business’The questions can be oriented to gather the maximum amount of usable data.
It should be noted that, in general, this information cannot be collected by a telemarketer’other forms of’surveys. Thus, telemarketing makes it possible to diversify the means of satisfying customers in order to increase their satisfaction’s relationship with its customers’company with the latter.
Telemarketing can help to increase sales and develop a company
Telemarketing allows you to provide your target with a lot of relevant information about your products. Depending on the customer’s requirements, it is possible to give them details and clarifications in order to make them adhere to your proposals. It is therefore easier to convince a prospect through this strategy and convert it more easily.
Your number of customers is thus increased and your revenues are better.
In the same way, telemarketing is based upstream on the constitution of a database’a database with the phone numbers of your prospects and customers. L’It is important to note that, in general, this information cannot be collected by a telemarketer’Systematic information allows you to track them individually and contact them later for a new product or service. Thus, you increase your sales, regardless of the product you offer.
In addition, many customers and prospects contact customer service to ask questions prior to the launch’purchase. This can be done by a call, the contact form of the website of the agency’company or an email. In all cases, it is advisable to call the prospect back within 5 minutes of his request.
You will then have a 95% chance that your ideal customer will buy from you’he responds and 80% of the time he does so’they make their purchase from you. These are all parameters that increase your sales and the prosperity of your business.
C’is a profitable way to market a product or service
L’The goal of all businesses is to reduce expenses while maximizing profits. This also justifies the choice of the telephone strategy. Indeed, telemarketing is relatively inexpensive.
Prospecting by physical contact requires the client to travel to the site’commercial agent and therefore transportation costs. However, in the case of’If you wish to contact us by phone, only the communication costs will be charged to the client’company. C’These are the parameters that determine the cost of telemarketing services which can vary from one company to another’one agency to another.
Note that’It is preferable to have a telephone contact’Make several requests for quotes in order to get a better idea of your target audience’The choice of a mobile phone to be used as a communication channel for a telephone canvassing campaign is not only related to its fields of application l’telemarketing agency that manages your strategy. Moreover, this marketing approach is also easy to implement. This is not a problem’This is usually done in 4 steps:
- l’s identification’aspect of the product to study,
- the choice of’marketing agency,
- defining the terms of the contract,
- l’analysis of the results and the conclusions.
This last step allows you to’improve your services in order to to best meet the expectations of your customers and therefore make your business more profitable.
Telemarketing is versatile
At first glance, telemarketing can be the best choice for your business’s website’The cost of telemarketing services can vary from one company to another, from the moment it seeks to establish a connection with its customers or prospects. This is of’This is all the more true since all consumers have access to the Internet today’Today’s’a cell phone that can be used as a communication channel for a telephone prospecting campaign.
However, the versatility of telemarketing does not mean that you can’t use a persona’It is not only linked to its fields of activity’action. Indeed, it should be noted that the’one of the qualities of telemarketing’The most important thing to know about an efficient teleconsultant is his general culture and his ability to defend himself in various fields. He must therefore be able, for example, in addition to handling calls, to manage e-mails and to be able to communicate with the customer’to perform the tasks useful to the proper execution of the contract’a telephone prospecting campaign.
Likewise, since’he is called to discuss directly with the customer, his know-how must allow him to easily redirect the conversation in order to take advantage of his interlocutor’s opinions. C’It is for this reason that using a telemarketing agency is a good idea telemarketing agency The use of a digital marketing or communication strategy is an effective solution, but it must take into account several criteria established by you.