Why is it important?’Can inbound marketing help your startup ?
For an investor, the important thing is to have a return on investment (ROI) within a reasonable time frame. To convince them that the activity of your startup is sustainable and based on a proven model, opt for theinbound marketing. This strategy has already proven itself and allows you to’attracting investors.
What is inbound marketing? ?
This marketing strategy is focused on the content creation, whose goal is to attract visitors. To do this, it puts forward effective techniques.
Inbound marketing: offer quality content to your customers
Inbound marketing is a strategy to create quality content on a site to attract visitors. The goal of the process is to turn them into leads so that they become customers and then.
Know your audience
To offer quality content, you must first know your target. Have an idea of their consumption habits in order to capture their attention. To complete this first step, you must also be able to Determine their buying habits. Since the trend is constantly changing, it is important to regularly find out what interests them.
When you have collected all this data, you will be able to start your analysis on a solid basis.
Entrust the collected data to experts
To get the best out of the data collected in the field, it is preferable to entrust its processing to an expert. He has the necessary skills to To define the life cycle of your prospect andstudy its profile.
If you find it difficult to do it yourself, he is the best person to undertake the process for you. He is able toto identify the buying path of each customer and his profile. Eventually, this kind of approach allows you to provide the right product to the right customer, at the right time and at the right place.
When you have an excellent knowledge of your target and you use this data in return, you provide quality content.
The advantages of inbound marketing for your startup
L’inbound marketing brings several advantages for your startup. The following 3 are the most interesting.
Inbound marketing is an investment
Inbound marketing is a long-term investment. If you do it yourself, you invest more time than money. Since the strategy is digital, the’increase in the number of visits to your website can already attest to the success of the action.
A well thought-out and qualitative presence on the web logically increases your sales turnover. By adding value to a prospect’s or customer’s visit, you become their accomplice or helper. A progression of your turnover will be done automatically, because it will have the desire to buy your products and / or services.
A better targeting
L’inbound marketing consists in target the type of customer you want to find or reach. You draw up the ideal profile of the customer you want to reach. You will be able to reach them through the creation of an online marketing campaign qualified database.
This will allow you to optimize the resulting marketing campaign. However, to provide quality content, it is important to give only what the customer is looking for. For attract the attention of your customers, you must impose yourself as the only one who can satisfy them.
To achieve a perfect targeting, you must start by meeting the source (the customer or prospect). It is necessary understand their motivations and needs. You need to know when they buy the most. These details will allow you to act at the right time.
Not only do you gain time to act, but you optimize your chances of making a maximum of sales in a very short time.
Gain of notoriety
Gaining in notoriety allows you to increase your turnover. It is therefore important to work on this point, because you can’t ignore it. To achieve this objective, it is important to start by attracting visitors.
Once this step has been completed, you must make sure that you have the right content convert them into customers. To do this, you must offer quality content that meets their need for information (as mentioned above). To gain notoriety, quality content can help you to gain visibility in the search results of the Google SERPs.
This is another level that is obtained thanks to the mastering SEO (natural or paid). The basis of this approach is the use of different strategic keywords.
To gain notoriety on social networks, the approach remains the same. Sharing informative and educational content is always the key to success. This will generate qualified traffic that will benefit your startup and your brand.
How to integrate inbound marketing in your marketing strategy ?
It is important to know how to integrate SEO techniquesinbound marketing in your startup’s development policy. To do this, you have several ways. First, you can rely on a educational or instructive content. Share your expertise on a specific topic or point.
Internet users love to read educational documents that give them food for thought.
Given that inbound marketing is a digital strategy, integrate it into your SEO. Far from being complicated, it is a method that consists in using keywords to increase the visibility of a startup on the internet.
Finally, surf on the current trend. Nowadays, professionals are using keywords to increase their visibility on the internet podcasts or storytelling to convey a message. It’s a scenario composed of a persona (fictional character) used to convey a message. The humorous, playful or tragic side can attract the attention of several million people in a few minutes.
This is a policy that perfectly describes the Growth Hacking policy. A method that consists in increasing quickly a product or a service.